NutriFoods Is Concerned That Its Advertising Messages Are Not Getting

question 66

True/False

NutriFoods is concerned that its advertising messages are not getting through to the target market as intended.Its radio ads contain music that its target market does not like,and its spokesperson has a very nasal voice that sounds as though he has a perpetual cold.These are examples of noise in the communications process.

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Definitions:

Economic Value

The worth of a good or service determined by its utility and scarcity, influencing both cost and price.

Overriding Principles

Fundamental rules or theories that take precedence over others in guiding behavior, decision-making, or policy formulation.

Business Ethics

Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce.

Marketing Ethics

Refers to those ethical problems that are specific to the domain of marketing.