The National Pork Board Wants to Create More Consumer Demand

question 65

Multiple Choice

The National Pork Board wants to create more consumer demand for pork products.The board has developed a(n) _____ that sets out how it will use all of the elements of the promotional mix to create a coordinated plan that will become an integral part of the organization's marketing strategy.

• A) promotional strategy
• B) tactic for communication
• C) mass aggregation strategy
• D) communication objective
• E) informative strategy

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Definitions:

Visual Acuity

The clarity or sharpness of vision, measured by the ability to discern letters or numbers at a specific distance according to a standard chart.

Fovea Centralis

Depression in the middle of the macula where there are only cones and no blood vessels.

Optic Disc

Point at which axons of ganglion cells of the retina converge to form the optic nerve, which then penetrates through the fibrous tunic of the eye.

Posterior Chamber

Chamber of the eye between the iris and the lens.