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When Castrol Syntec,a Premium Motor Oil,sought a New Way to Reach

question 51

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When Castrol Syntec,a premium motor oil,sought a new way to reach its young,car-passionate audience,the brand found its mark with video games.In its first-ever attempt at in-game advertising,Castrol Syntec found a way to show consumers (in a virtual world) the brand's power and performance.In the communication process,the game served as a(n) _____ for transmitting the message.


Definitions:

Investment

Assigning funds with the anticipation of creating income or achieving financial gain.

Loanable Funds

The total funds available from savers for borrowing in the financial markets, used for investments, purchasing goods, or other purposes.

Private Investment

Spending by businesses or individuals on capital goods, such as factories, machinery, and homes, which is used to produce goods or services.

Demand For Loanable Funds

The total quantity of loans that borrowers are willing to take out at various interest rates, holding all else equal.

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