Examlex
The receiver's response to a message is _____ to the source.
Nielsen
A global information, data, and measurement company that provides market research, insights, and data about what people watch and buy.
Internal Secondary Data
Data that has been previously collected within the organization for purposes other than the current research or analysis need.
Primary Data
Information collected directly for a specific research objective, rather than being sourced from existing publications.
Attitudes
A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.
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