Because Marketers Do Not Control Consumers' Comments on Social Media

question 57

Multiple Choice

Because marketers do not control consumers' comments on social media sites such as Twitter and Facebook:

• A) there is a chance that comments and postings will be negative
• B) any comments consumers leave are virtually useless to marketers
• C) a filtered feedback channel has been created
• D) most consumers do not trust the comments they read there
• E) any feedback marketers receive there will be impersonal

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Definitions:

Opportunity Cost

The skipping of feasible improvements from various alternatives due to settling on one.

Own Savings

The portion of personal or household income that is not spent on consumption but is kept aside for future use, investments, or emergencies.

Economic Profit

The variance identified between overall proceeds and all-inclusive financial outgoings, inclusive of both explicit and veiled costs.

Investment Return

The gain or loss on an investment over a specified time period, expressed as a percentage of the investment's initial cost.