Marketers Use Public Relations To

question 26

Multiple Choice

Marketers use public relations to:

• A) earn public understanding and acceptance
• B) communicate with the community in which they operate
• C) educate the public about company goals
• D) introduce new products
• E) do all of these things

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Definitions:

Upstream Firms

Companies involved in the early stages of production or supply chain, such as raw material extraction or initial processing, before manufacturing.

Double Marginalization

A scenario in which two or more firms at different stages of a supply chain apply their own markups, leading to inefficiencies and inflated prices for consumers.

Retail Price

The cost at which goods or services are sold to the public, typically higher than the wholesale price to include a markup for profit.

Manufacturer Markup

The difference between the cost to produce a good and its selling price, often added by manufacturers to cover costs and generate profit.