Which of the Following Elements in the Promotional Mix Would

question 130

Multiple Choice

Which of the following elements in the promotional mix would be considered a form of two-way communication?

• A) social media
• B) public relations
• C) advertising
• D) publicity
• E) sales promotion

Understand operational costs and how they affect pricing strategies.

Learn to compute profit or loss from a sale price in retail settings.

Calculate the actual realized mark-up in special discount scenarios.

Know how to calculate profit or loss for discounted products.

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Definitions:

Internal

Located within or happening inside a body, mind, or institution.

External

Pertaining to or relating to the outside or exterior part of something.

Electrical Stimulation

A therapeutic or analysis technique involving the application of electrical impulses to nerves or muscles.

EEG

Electroencephalography, a noninvasive method to record electrical activity of the brain via electrodes placed on the scalp.