Point-Of-Purchase Displays in Grocery Stores,coupons,premiums,and Trial-Size Packages Are Most Useful

question 3

Multiple Choice

Point-of-purchase displays in grocery stores,coupons,premiums,and trial-size packages are most useful when the consumer is near the _____ stage of the AIDA model.

• A) liking
• B) awareness
• C) action
• D) preference
• E) knowledge

---

Definitions:

Fixed-Ratio

A schedule of reinforcement where a response is reinforced only after a specified number of responses, often used in behavior modification.

Schedule of Reinforcement

The strategy or plan for timing and frequency of reinforcement to establish or maintain a behavior in operant conditioning.

Wind Chimes

Wind Chimes are decorative instruments that produce sound when moved by wind, often used for aesthetic or calming purposes.

Paid

Receiving money as a return for services provided or work done.