Promotion for a Brand Like Bounce Fabric Softener Includes Advertising,sales

question 22

Multiple Choice

Promotion for a brand like Bounce fabric softener includes advertising,sales promotion,and public relations.To successfully launch its new product that attaches to the inside of the dryer and dispenses fabric softener,marketers of this brand need to coordinate all the promotional elements to assure consistency of the message at every contact point where a company meets the consumer.In other words,the marketers of Bounce would need to use:

• A) coordinational promotion
• B) integrated marketing communications
• C) transformational marketing
• D) creative selling
• E) transactional communications

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Definitions:

Strength

Often used in the context of correlation, indicating the degree of association between two variables.

Relationship

The manner in which multiple concepts, objects, or individuals are linked, or the condition of being linked.

Correlation Coefficient

A mathematical gauge demonstrating the degree of simultaneous variation between two or more variables.

Continuous

Describes data or a variable that can assume an infinite number of values within a given range, including any value in the continuum of the range.