All of the Following Are Reasons Why the Concept of Integrated

question 42

Multiple Choice

All of the following are reasons why the concept of integrated marketing communications (IMC) is growing in popularity EXCEPT:

• A) The proliferation of thousands of media choices beyond the traditional media has made promotion a complicated task.
• B) The shift to more Internet-based information search by consumers.
• C) Critics of promotion have suggested that uncoordinated promotion is wasteful and inefficient.
• D) Marketers have slashed their advertising spending in favor of promotional techniques that generate immediate sales responses and have more easily measured effects.
• E) The mass market has fragmented.

---

Definitions:

Slotting

An inventory management process where products are placed in the most appropriate storage area in a warehouse to optimize picking efficiency.

Ethical Issues

Considerations or dilemmas rooted in moral principles that arise in the context of professional practice or business operations.

Retail Layouts

The strategic arrangement of products, aisles, and spaces within a store to optimize shopping experience and sales.

Customer Exposure

The extent to which customers are aware of, interact with, or are influenced by a brand or product over various channels and touchpoints.