When a Product Is in the Growth Stage of Its

question 60

Multiple Choice

When a product is in the growth stage of its product life cycle:

• A) all elements of the promotional mix are equally important
• B) heavy advertising is used to build brand loyalty
• C) persuasive and reminder advertising is decreased
• D) personal selling is ineffective
• E) personal selling and sales promotions are the major elements of the promotional mix used

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Definitions:

Colleagues

Individuals who work together in the same organization or on the same team.

Job Characteristics

Attributes of a job that affect an employee's attitudes and behaviors, such as task variety, autonomy, and feedback.

Hindering Job Demands

Tasks or responsibilities at work that can impede an individual's ability to achieve their goals or perform at their best.

Physical

Relating to the body or material things, as opposed to the mind or spirit.