The Ultimate Objective of Any Promotion Is a Purchase or Some

question 142

Essay

The ultimate objective of any promotion is a purchase or some other activity.One model for reaching promotional objectives is called the AIDA concept.This model proposes that consumers are moved through four stages by the promotional mix.Suppose you are the promotional manager for the new B-Gone squirrel-proof bird feeders.(Before the B-Gone,there were no feeders on the market that were really squirrel-proof. )This bird feeder is guaranteed to prevent squirrels from reaching and eating its contents.Describe the promotional activities you would recommend in each stage of AIDA model for the B-Gone feeder.Assume that personal selling will NOT be used.

---

Definitions:

Major Postural Muscles

Muscles that help maintain posture and stability by resisting the force of gravity and supporting the body in both static and dynamic positions.

Stage 3

A phase, level, or step in a process, system, or progression, often used in contexts where stages are sequentially ordered, such as sleep cycles or stages of disease.

REM Sleep

A phase of sleep characterized by rapid eye movements, during which most vivid dreaming occurs; it plays a crucial role in emotional regulation and memory consolidation.

Postural Muscles

Muscles involved in maintaining the body posture and balance, typically engaged in a continuous, low-level contraction.