How Can Advertising Affect Consumers

question 42

Multiple Choice

How can advertising affect consumers?

• A) It can change cultural practices and conventions
• B) It can change strongly held values
• C) It can manipulate society against its will
• D) It can change negative attitudes to positive ones
• E) It can make people buy things they do not want

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Definitions:

Sublimation

A defense mechanism proposed by psychoanalytic theory where socially unacceptable impulses or idealizations are transformed into socially acceptable actions or behavior.

Defense Mechanism

Psychological strategies used unconsciously to protect oneself from anxiety or social sanctions.

Denial

A defense mechanism where an individual refuses to accept reality or facts, thereby avoiding dealing with painful feelings or events.

Projection

A defense mechanism where an individual attributes their own unacceptable thoughts or feelings to someone else.