Instead of Sending Artfully Arranged Flower Bouquets,an Entrepreneur Has Developed

question 93

Multiple Choice

Instead of sending artfully arranged flower bouquets,an entrepreneur has developed fresh fruit bouquets and is marketing them under the name Edible Arrangements.The premium fruit is cut to mimic flowers,arranged in a basket,and carefully delivered to the recipient's home.One of the problems is convincing people that it is not a novelty product,but an attractive way to show how you feel about someone.Edible Arrangements will be using _____ advertising to promote its fruit bouquets.

• A) pioneering
• B) innovative
• C) introductory
• D) start-up
• E) focused

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Definitions:

Economically Viable Entity

An organization or business that has the capacity to generate sufficient income to sustain its operations profitably.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public, often by practicing sustainable and ethical operations.

Hybrid Models

Business or analytical models that combine features from different traditional models, aiming to leverage the strengths and mitigate the weaknesses of each.

Microloans

Small, often short-term loans provided to individuals or small businesses, typically in developing countries, to spur economic development.