All of the Following Statements About Postcampaign Evaluation Are True

question 125

Multiple Choice

All of the following statements about postcampaign evaluation are true EXCEPT:

• A) Marketers spend little time studying advertising effectiveness because there are so many variables that shape the effectiveness of an ad.
• B) Testing ad effectiveness can be done either before or after the campaign.
• C) Most advertising campaigns aim to create an image for the product instead of asking for action,so their real effect is unknown.
• D) Even if an ad campaign has been particularly successful,advertisers will typically conduct a postcampaign evaluation.
• E) Evaluating an advertising campaign can be the most demanding task facing advertisers.

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Definitions:

Scale Reduction

The process of downsizing the scope or size of operations, often in response to operational inefficiencies or declining profits.

Long-Run Average Total Cost

The average cost per unit of output incurred when all factors of production, including capital, are variable, considered over a sufficient period for all adjustments to be made.

Decreasing Returns to Scale

Decreasing returns to scale occur when increasing the inputs used in production results in a less than proportional increase in output.

Total Cost

The aggregate of expenses involved in creating goods or delivering services, covering both stable and changeable costs.