Which of the Following Statements About the Selection of Media

question 166

Multiple Choice

Which of the following statements about the selection of media for advertising is true?

• A) Creative planning for an ad that goes on a billboard is the same as the planning for an ad that runs on television.
• B) The media selection is typically unrelated to the advertising objectives.
• C) The appeal and executional style of the ad strongly affect the media selection.
• D) Creative work is finished before the media are selected.
• E) Media selection is the first step in developing an advertising campaign.