General Mills Put Together a Brochure Titled,"A Guide to Good

question 96

Multiple Choice

General Mills put together a brochure titled,"A Guide to Good Food,Good Health," which it made available to elementary teachers at the beginning of a school year so that the teachers could use the brochures to explain to children why it is important to eat right.This is an example of which public relations tool?

• A) Product placement
• B) Event sponsorship
• C) Consumer education
• D) Crisis management
• E) Lobbying

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Definitions:

Involuntary Conversion

Involuntary Conversion is the process where property or an asset is destroyed, stolen, confiscated, or condemned, and the owner receives compensation, such as insurance proceeds or condemnation awards.

Gain

An increase in wealth, income, or value, often realized from investments or sales of assets.

Election

A decision made by taxpayers regarding the treatment of certain tax items, such as choosing a filing status or opting for a standard or itemized deduction.

Indirectly

In a manner not directly caused by or resulting from something.