There Are Several Criteria Used in Selecting Media in an Advertising

question 22

Essay

There are several criteria used in selecting media in an advertising campaign.Name and briefly discuss the impact of five of these criteria used to select media.

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Definitions:

Recall

The act of retrieving information or memories from the past, with or without the use of an explicit cue.

Cognitive Processes

Cognitive functions related to the acquisition, analysis, and retention of information.

Cognitive Processes

Mental activities involved in acquiring, storing, retrieving, and using information, including perception, memory, thinking, and language.

Encoding

The process of converting information into a form that can be stored in memory.