All of the Following Are Used for Making Media Mix

question 24

Multiple Choice

All of the following are used for making media mix decisions EXCEPT:

• A) media schedule
• B) cost per thousand
• C) reach
• D) frequency
• E) audience selectivity

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Definitions:

Return On Investment

A financial ratio intended to measure the benefit obtained from an investment relative to its cost.

Program Cost

The total expenses associated with executing and maintaining a specific program.

Learning And Development

The process of enhancing the skills, competencies, and knowledge of an individual or a group, aimed at improving personal and organizational effectiveness.

Business Impact Data

Information and metrics that demonstrate the effect of learning and development activities on business outcomes, often used to justify investments in training.