_____ Is the Cost of Reaching One Member of the Target

question 88

Multiple Choice

_____ is the cost of reaching one member of the target market.

• A) Cost per contact
• B) Cost per thousand
• C) Gross rating
• D) GRP
• E) Effective reach

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Definitions:

Cost of Equity

The return that investors expect for investing in a company's equity, considering the risk of the investment.

After-Tax Cash Savings

The increase in cash flow that results after all applicable taxes have been deducted from the gross income.

Cost of Capital

The rate of return that a business must earn before generating value, taking into account the cost of funding the business through equity or debt.

Capital Structure

The combination of a corporation's long-term obligations, particular short-term liabilities, common stock, and preferred shares, employed to fund its general activities and expansion.