_____ Measures the Number of Different Target Consumers Who Are

question 83

Multiple Choice

_____ measures the number of different target consumers who are exposed to a commercial at least once during a specific period.

• A) Noise level
• B) Frequency
• C) Reach
• D) Synchronization
• E) Cost per contact

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Definitions:

Sugar Prices

The cost per unit of sugar, which can fluctuate based on supply, demand, and other market conditions.

Regressive Income Tax

A taxation method where the tax rate falls as the amount being taxed grows.

Opportunity Cost

The cost of foregone alternatives, representing the benefits one could have received by taking a different decision.

Substitution Effect

The change in consumption patterns due to a change in relative prices, leading consumers to substitute one product for another.