One of the Major Advantages to Using Point-Of-Purchase Promotion Is

question 174

Multiple Choice

One of the major advantages to using point-of-purchase promotion is:

• A) its low costs
• B) its ability to create long-term relationships with customers
• C) the fact it has a captive audience
• D) its ability to create long-term relationships with intermediaries
• E) the low monetary requirements

---

Definitions:

Capital Account

A financial statement that shows the changes in a company's equity during a specific period.

Capital Balance

The amount of owner's equity or shareholder's equity in a business, representing the owner's investment.

Net Assets

The total assets minus total liabilities of an entity, representing the owners' equity.

Capital Balances

The amounts recorded in the equity section of a company's balance sheet for the owners' or shareholders' investments.