With Relationship Selling,the Objective Is to Build Long-Term Branded Relationships

question 185

True/False

With relationship selling,the objective is to build long-term branded relationships with customers,not just to sell products.

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Definitions:

Identifying Competitors

The process of analyzing other businesses that offer similar products or services and compete for the same customer base or market share.

Ideological Frame

A set of beliefs, values, and ideas that shapes the way individuals or groups understand and interpret their social world.

Firm's Backstory

The history or narrative behind a company, explaining its origins, evolution, and the rationale for its existence.

External Analysis

The process of evaluating external factors that could affect an organization's performance, including market trends, competition, and political, economic, social, technological, environmental, and legal factors.