Kinko's Has Built a Long-Term Business Relationship with PeopleSoft in Which

question 33

Multiple Choice

Kinko's has built a long-term business relationship with PeopleSoft in which PeopleSoft awards much of its training and education materials printing to Kinko's.Which promotional activity was most likely used to make this $5 million deal?

• A) Direct sales management
• B) Personal selling
• C) Public relations
• D) Sales promotion
• E) Research and development

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Definitions:

Overhead Allocation Base

A measure or activity, such as direct labor hours or machine hours, used to allocate overhead costs to products or services.

Direct Labor Hours

Direct labor hours represent the total hours worked by employees directly involved in producing goods or providing services in a manufacturing or service setting.

Overhead Costs

Expenses related to the operation of a business that cannot be directly tied to a specific product or service.

Plantwide Overhead Rate

Plantwide overhead rate is a single rate used to allocate all of a plant’s manufacturing overhead costs to its production activities, regardless of the department in which they occur.