Business-To-Business Marketers Use Many of the Same Sales Promotion Tools

question 42

Essay

Business-to-business marketers use many of the same sales promotion tools used in consumer promotions.There are several tools,however,that are unique to these marketers.Name and briefly describe five of these unique sales promotion tools.

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Definitions:

Recommends Products

A feature or service through which suggestions for products are made to potential customers based on their browsing history, preferences, or purchase behavior.

NFC

Near Field Communication, a set of communication protocols that enable two electronic devices, one of which is often a portable device such as a smartphone, to establish communication by bringing them within a few centimeters of each other.

Information About Products

Detailed descriptions and specifications concerning goods or services offered by a business, including features, prices, and uses.

CRM Efforts

CRM efforts refer to strategies and practices undertaken by companies to manage and analyze customer interactions and data throughout the customer lifecycle, aiming to improve customer relationships, assist in customer retention, and drive sales growth.