When the Apple IPhone 3G Was Introduced the Apple ITunes

question 86

Multiple Choice

When the Apple iPhone 3G was introduced the Apple iTunes web site also began selling small program "apps" written by third parties that could be run on the iPhone.One interesting app was the "I Am Rich" application.For a price of $1,000 you could buy this app that did nothing but display a red gem on the iPhone's screen.The description of the app stated that this red icon would remind you (and others you show it to) "that you were rich enough to afford this." Six of the applications were sold before Apple Inc.removed the app from iTunes.At the $1,000 price the author of the app was using _____ pricing as part of his marketing approach.

• A) snob appeal
• B) prestige
• C) exclusive
• D) selective
• E) unique

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Definitions:

Stock Exchange Bid

An offer made by an investor, trader, or dealer to buy a security that specifies the price and the quantity the buyer is willing to purchase.

Corporate Takeover

An event where one company purchases or acquires control over another company, either through a mutual agreement or a hostile bid.

Shares

Units of ownership interest in a corporation or financial asset, providing for an equal distribution in any profits, if any are declared.

Taxable Transactions

Transactions subject to taxation by governing authorities, typically involving the sale or transfer of goods, services, or assets.