The Stress Resulting from the Need to Change and Adapt

question 20

Multiple Choice

The stress resulting from the need to change and adapt to the dominant, or majority, culture is called __________

• A) acculturative stress.
• B) acculturation.
• C) integration.
• D) assimilation.

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Definitions:

Product Development Strategy

A business strategy focusing on developing new products or improving existing ones to meet market demand or create new markets.

Procurement

The process of obtaining goods, services, or works from external sources, often through a bidding or negotiation process.

Positioning

The strategy of creating a distinct image or identity for a product or brand in the customers' mind relative to competitors.

Distribution Strategy

The plan a company uses to ensure its products or services are delivered to the end-users efficiently, including channels, logistics, and market coverage.