A Group of Businesspeople Meet in Order to Solve the Problem

question 139

Multiple Choice

A group of businesspeople meet in order to solve the problem of decreased sales of their company's products. One of them suggests that they generate as many ideas as they can in a short period of time without being critical of any of them. This technique of stimulating divergent thinking is called __________.

• A) brainstorming
• B) keeping a journal
• C) freewriting
• D) mind or subject mapping

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Definitions:

Purchase Economies

Cost advantages that a business can achieve by buying goods or services in large quantities, leading to lower per-unit costs.

Transportation Economies

The cost savings realized through efficient transportation logistics, including scale of operation, routing, and mode of transport selection.

MRPII

Manufacturing Resource Planning, an integrated method of operational and financial planning for manufacturing companies.