The TOT Phenomenon Is __________

question 299

Multiple Choice

The TOT phenomenon is __________.

• A) the process of selectively noticing certain stimuli
• B) the uncomfortable state of being close to recalling information but not actually being able to recall it
• C) a technique that improves memory
• D) when one subconsciously substitutes one word for another (e.g., a malapropism)

Understand the types of interactive ads and their engagement strategies.

Know the popular online advertising options and their applications.

Grasp the significance and methods of direct advertising linkage to advertisers online.

Acknowledge the trends affecting traditional media, particularly newspapers.