Leader Pricing Is Used To

question 117

Multiple Choice

Leader pricing is used to:

• A) attract customers to a store so they can be persuaded to buy a more expensive product instead
• B) bundle products together for sale
• C) attract customers to the store so they will buy other products in addition to the leader product
• D) price products at odd-numbered amounts to stimulate demand
• E) maintain a status quo pricing strategy

---

Definitions:

Words, Images, Gestures

Components of communication that include verbal language, visual elements, and body movements.

Contextualizing

The process of analyzing or placing information in a context to understand its relevance, meaning, or relationship to other information.

Problematic Ambiguity

The characteristic of a word or expression which can have multiple meanings such that uncertainty about exactly which meaning applies in a given context for a given purpose results in troublesome misunderstandings.

Topic

A subject or theme that is discussed, written about, or studied.