If a Marketer Decides to Price Goods at Odd-Numbered Dollar

question 89

Multiple Choice

If a marketer decides to price goods at odd-numbered dollar amounts to denote bargains,and at even-numbered amounts to denote quality,he or she is using:

• A) two-part pricing
• B) price lining
• C) price bracketing
• D) decoy pricing
• E) psychological pricing

Comprehend the criteria for classifying leases as either operating or capital and the implications for financial reporting.

Understand the relationship between disposable income, consumption, and savings.

Distinguish between autonomous and induced consumption.

Comprehend the concepts of Marginal Propensity to Consume (MPC) and Average Propensity to Consume (APC).

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Definitions:

Organizational Markets

Markets consisting of companies, governments, and institutions that purchase goods and services for operations, production, or resale purposes.

Psychographic Criteria

Factors that consider the lifestyle, attitudes, beliefs, social class, and other psychological attributes of consumers in market segmentation.

Market-product Grid

A matrix used to identify and categorize the market segments a company can target, based on various product offerings.

Relative Market Share

A measure of a company's sales volume in relation to the sales volume of its competitors, indicating its strength in the market.