Reducing the Services That Come with the Basic Product Is

question 177

Multiple Choice

Reducing the services that come with the basic product is called:

• A) demarketing
• B) contraction
• C) two-part pricing
• D) retroactive pricing
• E) unbundling

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Definitions:

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An ancient Chinese practice involving the arrangement of space to achieve harmony and balance with the surrounding environment.

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A theme park resort located on Lantau Island, Hong Kong, which is one of the international expansions of the Walt Disney Parks and Resorts.

Emic Perspective

An approach to studying cultures that involves understanding meanings and practices from the viewpoint of the insider or native.

Global Attributes

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