What Type of Geographic Pricing Policy Would a Marketing Manager

question 13

Essay

What type of geographic pricing policy would a marketing manager most appropriately choose for the following products: (1)nationally advertised bubble gum, (2)rebuilt engines for jet airplanes,and (3)bulk amounts of a rare spice harvested from a single mountain in Canada and used in high-priced restaurants.Justify your answers,and specify any assumptions you used to arrive at your answer.

---

Definitions:

Referents

Objects or concepts in the world that words or phrases stand for or represent in language and thought.

Genus

A term in taxonomy representing a higher classification grouping that consists of similar species.

Species

A congregation of organisms that resemble each other and can engage in gene exchange or reproduction.

Concrete

Describes a material composed of cement, water, sand, and gravel, used in building construction or a concept having a physical existence; tangible.