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How Do Value-Based Pricing,unbundling,and Bundling Help Marketers Hold onto Market

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How do value-based pricing,unbundling,and bundling help marketers hold onto market share during a recession?


Definitions:

Elements of Culture

Fundamental aspects that constitute a culture, including beliefs, values, norms, symbols, language, and customs that shape the identity and social behavior of a group.

Functioning

The action of working or operating in a proper or particular way.

Culture Change

The dynamic process through which the beliefs, values, norms, and practices of a particular group evolve over time.

Global Culture

The diffusion of a single culture throughout the world.

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