Why Is Price Lining a Valuable Tactic for Marketing Managers

question 161

Multiple Choice

Why is price lining a valuable tactic for marketing managers?

• A) Price lining results in a greater inventory carrying charge.
• B) Reduces confusion for its customers.
• C) A company that uses price lining has more price markdowns and greater markup.
• D) The price lining strategy allows the company to gain brand loyalty from its targeted segments.
• E) Price lining tends to confuse customers and requires them to listen closely to the salesperson's pitch.

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Definitions:

Headquarters

The main office or center of operations of a company or organization, where key decisions are made and administrative functions are conducted.

Media Choice

The selection of a means of communication or the medium through which a message or content is delivered.

Communication

The process of sharing information, ideas, or feelings between individuals or groups, typically for mutual understanding or cooperation.

Censorship

The suppression or prohibition of any parts of books, films, news, etc., that are considered obscene, politically unacceptable, or a threat to security.