AMC Theaters Offers Customers a Package That Includes Two Movie

question 30

Multiple Choice

AMC Theaters offers customers a package that includes two movie tickets,two small drinks and one small popcorn all priced together at $29.99.this pricing technique is called:

• A) price lining
• B) two-part pricing
• C) horizontal pricing
• D) price bundling
• E) bait pricing

---

Definitions:

Infatuation

An intense but short-lived passion or admiration for someone or something.

Endorphins

Biochemical substances produced in the brain that act as natural painkillers and mood elevators, often associated with feelings of happiness or euphoria.

Pragma Love

A practical form of love based on mutual benefit, understanding, and long-term interests, rather than purely emotional attachment.

Exchange Theory

A social theory that describes social relationships as transactions where individuals seek to maximize rewards and minimize costs in interactions with others.