A Pigeon Learns to Peck Only at a Red Disk

question 167

Multiple Choice

A pigeon learns to peck only at a red disk.It will not peck at an identical disk of any other color.This illustrates the concept of ___________.

• A)extinction
• B)discrimination
• C)avoidance training
• D)desensitization

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Definitions:

Advertising Costs

Expenditures related to the promotion of products or services, which can include various forms of media advertisement, promotional materials, and online ads.

Period Costs

Expenses that are not directly tied to the production process and are expensed in the accounting period in which they are incurred.

Nonmanufacturing Costs

Nonmanufacturing costs are expenses not directly related to the production of goods, including selling, general, and administrative expenses.

Selling

The process of persuading someone to buy a product or service, a fundamental activity in business.