The Process of Learning to Respond Only to a Single

question 105

Multiple Choice

The process of learning to respond only to a single specific object or event is called _________ .

• A)extinction
• B)inhibition
• C)stimulus generalization
• D)discrimination

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Definitions:

Sales Promotion

Marketing activities designed to temporarily boost sales by offering customers incentives or discounts.

Short-Term Inducement

Short-term inducement refers to marketing strategies designed to boost immediate sales of a product or service, often through discounts, promotions, or special offers.

IMC Campaign

Integrated Marketing Communications campaign, a strategic approach that integrates various promotional tools and channels to provide a consistent message across all platforms to enhance brand image and achieve marketing goals.

Arouse Interest

The step in marketing or communication where the audience's curiosity or attention towards a product or message is generated.