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Gavin was lying in bed when he suddenly realized how he might deal with a fast-approaching deadline at work. When his coworkers asked how he came up with his idea, he said, "It just came to me out of nowhere." Psychologists would refer to this as __________.
Disutility
The negative utility or dissatisfaction experienced by consumers from consuming a good or engaging in an activity.
Marginal Disutility
The added dissatisfaction a consumer experiences from consuming an additional unit of a product or service.
Behavioral Economics
A field of economics that examines how psychological, social, cognitive, and emotional factors affect economic decisions of individuals and institutions.
Anchoring
The tendency people have to unconsciously base, or “anchor,” the valuation of an item they are currently thinking about on recently considered but logically irrelevant information.
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