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You Decide to Go to Work for a Presidential Candidate

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You decide to go to work for a presidential candidate in the next election. You think that the way to get people to vote for your candidate is to use some psychology. So, you make a deal with a soft-drink company to insert a picture of your candidate into its commercials for only a brief instant. It will be so quick that no one will notice the picture. That way, the candidate's image will enter viewers' subconscious minds and make them vote for your candidate. What psychological processes are you trying to use, and will they be likely to work?


Definitions:

Strategic Issues

These are critical uncertainties or challenges that affect an organization's ability to achieve its goals, requiring careful consideration and planning to address effectively.

Competitive Positions

A firm's standing or rank in the marketplace in comparison to its competitors, often based on factors like market share, reputation, or innovation.

Core Competencies

Fundamental skills, advantages, or capabilities that a company or individual possesses, which set them apart from the competition and contribute to their unique value proposition.

Mixed Maps

Cartographic representations that combine different types of data or mapping techniques to offer comprehensive insights into a particular area or subject.

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