Ramesh Went to McDonald's to Observe People Eating in Fast-Food

question 240

Multiple Choice

Ramesh went to McDonald's to observe people eating in fast-food restaurants. He brought a camera crew and bright lights, and they all wore yellow jump suits. Ramesh said he wanted to do a naturalistic observation but may have had some problems because of __________.

• A) room crowding
• B) observer effects
• C) participant observation
• D) eating McDonald's food

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Definitions:

Electronically Generated

Pertaining to data or content produced through electronic means, often involving computers or digital processes.

Marketing Research

The systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.

Secondary Data

Secondary data refers to information that has been collected previously by someone else for a different purpose but can be utilized for a new research project or analysis.

Primary Data

Data collected firsthand for a specific research purpose, involving direct interaction with the study subjects through surveys, interviews, or experiments.