Which of the Following Statements About the CRM Cycle Is

question 7

Multiple Choice

Which of the following statements about the CRM cycle is true?

• A) The letters CRM are an acronym for consumer relationship marketing.
• B) The CRM cycle does not affect employees outside the marketing and management functional areas.
• C) The CRM cycle is continuous and circular with no predefined start or end point.
• D) The CRM cycle takes a simplistic perspective on customers.
• E) All of these statements about the CRM cycle are true.

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