In a Speech,David Poirier,chief Information Officer of Hudson's Bay Company,a

question 99

Multiple Choice

In a speech,David Poirier,chief information officer of Hudson's Bay Company,a Canadian retailer,said,"We [Hudson's Bay Company] had all kinds of data in different places.We didn't have a single view of the customer until we focused on finding one method to manage relationships with our customers." Hudson's Bay would use a _____ to profile customer segments for better CRM marketing efforts.

• A) data mart
• B) customer information system
• C) data warehouse
• D) decision support system
• E) data cluster

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Definitions:

Portfolio Beta

A measure of the overall volatility or risk of an investment portfolio in relation to the market as a whole.

Beta

A measure of a stock's volatility in relation to the overall market, indicating its risk compared to the market average.

Stock Portfolio

A collection of stocks held by an individual or institution, managed and adjusted in pursuit of certain financial goals.

Required Return

The minimum expected yield that investors demand for investing in a financial asset, taking into account the risk associated with the investment.