Ford Canada Has Turned to the Internet to Help It

question 133

Multiple Choice

Ford Canada has turned to the Internet to help it stand apart from its competitors in the automotive industry.One Internet ad shows a Ford truck driving out of a forest with its engine roaring and mud splattering on the screen.The wipers come on to reveal the Ford "Built Tough" logo,which then recedes to the side of the screen.The ad directs people to a site where they can sign up to receive direct mail from Ford.Ford Canada will combine this database with a database of new F-series truck owners to look for significant patterns and trends.Ford Canada will use:

• A) an information search system
• B) knowledge trending
• C) data interpolation
• D) data graphing
• E) data mining

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Definitions:

Motivational Characteristics

Traits or factors that drive an individual's behavior and efforts towards achieving certain goals or tasks.

Task Characteristics

Attributes or aspects that define the nature of a task, including complexity, variety, autonomy, and significance.

Social Characteristics

The attributes that define and differentiate individuals in a society, including age, gender, ethnicity, and socioeconomic status among others.

Interdependence

A situation or condition where entities are reliant on each other to achieve goals or function effectively.