Data Mining Identifies the Most Profitable Customers and Prospects

question 125

Multiple Choice

Data mining identifies the most profitable customers and prospects.Managers can then design tailored marketing strategies to best appeal to the identified segments.In CRM this is commonly referred to as _____ customer information to facilitate enhanced relationships with customers.

• A) manipulating
• B) leveraging
• C) harvesting
• D) converting
• E) managing

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Definitions:

Common Dividends

Payments made to shareholders from a corporation's earnings, distributed among holders of common stock.

Required Rate of Return

The minimum rate of return on an investment that investors expect, considering the risk associated with it.

Constant Rate

A fixed percentage or value that does not change over time.

Valuation Processes

Methods and techniques used to determine the value of a company, asset, or investment.