A Segmented Communications Strategy to _____ Users Might Encourage Repeat

question 43

Multiple Choice

A segmented communications strategy to _____ users might encourage repeat purchases through a direct incentive such as a limited-time price discount for ordering again.

• A) loyal
• B) infrequent
• C) brand-conscious
• D) heavy
• E) moderate

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Definitions:

Calves

Young bovine animals, especially domestic cows or bulls in their first year.

F.O.B. New York

A contractual term indicating that the seller delivers goods, ready for shipment, to a specific location in New York, with the buyer assuming shipping costs and risk of loss.

Transport

The action or process of moving goods or people from one place to another.

Protective Suits

Specialized clothing designed to protect the wearer from physical harm, hazardous materials, or environmental conditions.