Web-Based Interactions Are an Increasingly Popular Touch Point for Customers

question 16

True/False

Web-based interactions are an increasingly popular touch point for customers to communicate with companies on their own terms.

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Definitions:

Weight Discrimination

The unfair treatment of individuals based solely on their weight or body size, often manifesting in social, professional, and health care contexts.

Festinger And Carlsmith

Researchers known for their 1959 cognitive dissonance experiment, which investigated the effects of forced compliance behavior on changing attitudes.

Cognitive Dissonance

A state of psychological conflict arising from holding conflicting beliefs or values, leading to feelings of discomfort and the motivation to achieve consonance.

Cognitive Dissonance Theory

A psychological theory that suggests that individuals experience discomfort (dissonance) arising from inconsistent attitudes, beliefs, or behaviors and are motivated to reduce this discomfort by changing their attitudes, beliefs, or actions.