The My Coke Rewards Program Allows Consumers to Earn Reward

question 116

Multiple Choice

The My Coke Rewards program allows consumers to earn reward products and services by registering points they receive by consuming Coca Cola products.The My Coke Rewards program allows Coca Cola to collect information about consumers that they can use to optimize profitability,revenue,and customer satisfaction.The My Coke Rewards program is an example of a(n) _____ program.

• A) organizational optimization
• B) consumer relationship marketing (CRM
• C) total quality management (TQM)
• D) customer relationship management (CRM
• E) market aggregation

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Definitions:

Levels Of Processing

A concept that suggests deeper levels of analysis lead to more lasting memory retention.

Processing Model

A framework in cognitive psychology that describes how information is absorbed, processed, stored, and retrieved by the mind.

Remember Information

The process of encoding, storing, and retrieving knowledge or experiences from the memory.

Parallel Distributed Processing

Parallel Distributed Processing is a model in cognitive science that postulates that information processing occurs through networks of interconnected units, simulating how neural networks in the brain process information.