While Many Catalog Retailers Send Out a Standard Catalog to All

question 54

Multiple Choice

While many catalog retailers send out a standard catalog to all potential customers,Land's End uses information it has gathered about customers in its CRM system to target the catalog to the individual.This approach used by Land's End is an example of the _____ approach.

• A) shotgun
• B) rifle
• C) Square peg,square
• D) Fishing pole
• E) All of these statements can be used to describe the approach used by Land's End.

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Definitions:

General Journal

A primary accounting record where financial transactions are recorded in chronological order, before being posted to specific accounts in the general ledger.

Normal Balance

The account side (either debit or credit) that documents the account's increases, based on the type of account.

Financial Statement

Official documentation of a business, individual, or entity's financial transactions and status.

Permanent/Temporary

Classification of employees or work status based on duration of employment, with permanent indicating long-term employment and temporary indicating short-term engagements.