As the Second Step in the CRM Cycle a Company

question 4

Multiple Choice

As the second step in the CRM cycle a company must:

• A) establish marketing objectives
• B) captures relevant customer data on interactions
• C) identify customer relationships with the organization
• D) understand the interactions the company has with current customers
• E) decide on a segmentation strategy

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Definitions:

Contractual Liability

The obligation a party undertakes when entering into a contract, making them legally responsible for fulfilling the terms of the agreement.

Second Restatement

Refers to a series of legal treatises that summarize and restate the common law in the United States, specifically the second iteration of these summaries.

Preliminary Negotiations

Discussions or engagements between parties that occur before entering into a formal agreement or contract, typically to outline the terms and conditions.

Ratification Effective

denotes the point at which an agreement or decision, previously provisional or unauthorized, is formally approved and becomes legally binding.